A Blockchain-Audited, Self-Funding Marketing Ledger
This page documents a real-world marketing system where costs, income, and operational adjustments are recorded transparently and anchored to the Bitcoin SV (BSV) blockchain.
The figures shown here are not projections, screenshots, or estimates.
They are historical ledger entries supported by internal accounting records and immutable on-chain proof.
A marketing system was launched using a single fixed external cost of $2.24 (R38.31), after which all activity became self-funding, with income and expenses recorded over time using a fixed-cost rolling ROI model.
Marketing performance is usually reported through:
editable dashboards
platform-controlled analytics
selective screenshots
This experiment answers a different question:
What does marketing look like when it is treated as a verifiable financial ledger instead of a claim?
This marketing system forms part of the broader
1-Cent → 1 BSV → $1 Million Proof-of-Skill™ Challenge.
Funding source (transparent disclosure)
The fixed marketing cost of $2.24 (R38.31) was not injected as new personal capital.
It was funded entirely from profits generated by the 1-Cent Challenge itself.
This means:
No new external capital was introduced
No additional personal risk was taken
The challenge rules were not altered
The marketing system was therefore bootstrapped from surplus, in line with the Wealth Creators Strategy.
For clarity and independent replication:
If an independent third party were to reproduce this marketing system from scratch, without prior challenge profits, the required external capital would be $2.24 (R38.31).
This page documents the system from that standalone perspective, so that it can be independently understood, tested, and verified.
Initial distribution executed on 2 December 2025
50,000 SATS distributed per participant
216 participants globally
Live on-chain transaction during the webinar
OP_RETURN messages embedded
Cryptographic SHA256 hash of a supporting PDF anchored on-chain
The first formal valuation checkpoint occurred on:
3 December 2025 at 08:00
This timestamp serves as the baseline for all rolling ROI calculations.
Figures continue to update as new income or expense events are recorded.
A dedicated wallet (Marketing-Proof-2025) was created for this system.
This wallet is not used to store wealth.
Its sole purpose is to:
Preserve an immutable audit trail linking marketing actions to financial outcomes.
It records:
marketing-related TXIDs
OP_RETURN proof entries
timestamps and hashes
It does not function as a treasury.
USD: $2.24
ZAR: R38.31
Executed once on 2 December 2025
This represents the total external capital at risk.
After launch:
No personal funds were added
No new marketing budgets were introduced
No costs were retroactively applied
The original cost base remains permanently fixed.
After the baseline valuation:
Additional SATS distributions occurred
Traffic generation continued
Operational expenses were incurred
All such activity was funded exclusively from profits generated by the system, not from new external capital.
This follows a core Wealth Creators principle:
Growth should be funded by surplus, not by increasing risk.
Income and expenses are recorded as they occur, including:
positive income days
negative expense days (e.g. affiliate commissions)
ROI therefore reflects actual system performance, not idealised marketing claims.
Fixed External Marketing Cost: $2.24 / R38.31
Additional External Spend After Day 0: None
Ledger updates: Ongoing (historical entries are never altered)
Negative entries may occur due to operational expenses such as affiliate commissions. These are paid from internally generated profits and do not alter the original external cost base.
The financial figures displayed on this page are sourced from the company’s internal accounting records, where revenues are reported net of direct costs, including applicable South African VAT, affiliate commissions, and deal-specific bonuses.
In some cases, operational expenses are recognised after the initial revenue entry due to timing differences in invoicing or settlement. When this occurs, reconciliation entries are recorded transparently in the ledger to reflect the final realised outcome. Historical entries are never removed; adjustments are shown explicitly.
Primary OP_RETURN proof TXID:
d757f0c2bc074928161862cc88e753defe6d0b81dce253c732e6ee8348cf8f71
All ledger entries link to public blockchain data and immutable proof records.
This page is:
a public accounting ledger
a blockchain utility demonstration
an educational reference
This page is not:
an income promise
an investment offer
a marketing guarantee
It documents what happened, not what should be expected.
This page is provided for educational and informational purposes only and documents historical events supported by publicly verifiable blockchain records. It does not constitute financial, investment, or marketing advice, nor does it represent an offer or guarantee of results. Past performance is not indicative of future outcomes. Marketing and business activities involve risk, and results may vary depending on execution, skill, market conditions, and other factors. Readers should conduct their own due diligence before making decisions.
This ledger will continue to update as new entries occur.
The rules do not change.
The cost base does not move.
Only the recorded outcomes evolve.
Yes — $2.24 (R38.31) was the only external capital injected to initiate this marketing system.
That cost occurred once, on 2 December 2025, and is permanently fixed.
All subsequent activity was funded from internally generated profits, not new personal or external capital.
Affiliate fees are operational expenses, not external capital injections.
They were:
- paid from profits,
- recorded transparently,
- reflected as negative ledger entries when applicable.
They do not alter the original external cost base used for ROI calculations.
Because real systems incur real costs.
Negative entries reflect operational expenses (e.g. affiliate commissions) that were recognised after revenue due to invoicing or settlement timing.
These entries are included deliberately to reflect true system behaviour.
All figures shown are net realised amounts, sourced from internal accounting records after:
- South African VAT,
- affiliate commissions,
- deal-specific bonuses and direct costs.
This avoids inflated or misleading reporting.
Because no new external capital was added.
This system follows a fixed-cost rolling ROI model, where:
- the initial risk is taken once,
- surplus funds ongoing activity,
- ROI measures system performance, not budget escalation.
No — it is simply different.
Traditional marketing tracks campaigns.
This tracks a self-funding system.
Both are valid, but they answer different questions.
Yes.
From a standalone perspective, anyone can replicate this structure by deploying $2.24 (R38.31) as initial capital and following the same system.
The relationship to the 1-Cent Challenge is disclosed transparently for context, not dependency.
No.
TXIDs, OP_RETURN entries, and SHA256 hashes are immutable once confirmed on-chain.
Historical entries cannot be edited or deleted.
No.
This page documents historical, verifiable events only.
It makes no guarantees or projections.
[ External Capital ]
|
| $2.24 / R38.31
| (once, fixed)
v
[ Marketing Action ]
|
| Micro-distribution
| On-chain proof
v
[ Revenue Generated ]
|
| Net income
| (after VAT & fees)
v
[ Surplus Created ]
|
| Reinvested internally
| (no new capital)
v
[ Ongoing Marketing ]
|
| Expenses & income recorded
| transparently
v
[ Rolling ROI ]
|
| Cost fixed
| Revenue cumulative
v
[ Proof-of-ROI Ledger ]
Key principle:
The risk is taken once.
The system funds its own growth.